Advertising on Google: The High Performance Cookbook
A Practical Guide to Mastering Google Ads
Unlock the full potential of Google Ads with a hands-on guide from Kristina Cutura — a former Google insider and digital marketing expert with 20 years of experience.
Whether you're just getting started with paid search or looking to sharpen your existing campaigns, Advertising on Google: The High Performance Cookbook gives you the tools and techniques to drive measurable results with step-by-step, real-world strategies.
Why This Book?
Google Ads is one of the most powerful and cost-effective advertising platforms available. With the right approach, even small businesses can reach millions of users, connect with intent-driven customers, and see strong ROI.
This book breaks it all down — with over 120 practical “recipes” that are easy to follow, packed with expert insight, and built for both beginners and advanced users.
What You’ll Learn
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How to set up your Google Ads account and measure performance beyond just clicks
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How to build winning keyword lists and write compelling ad copy
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How to run reports, analyze data, and troubleshoot poor performance
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How to optimize campaigns for maximum ROI
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How to create and manage profitable Display Network campaigns
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How to remarket to previous visitors and improve conversions
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How to apply advanced optimization strategies used by top-tier advertisers
