About Kristina Cutura – Expert Google Account Manager
I understand that there are many search engine marketing agencies and experts vying for your business. Please read more about me so you may make an informed decision whether my background matches what you are looking for. When you have your choice of companies and AdWords consultants to work with, why not go to the AdWords expert that:
- Helped build the original Google AdWords optimization team
- Tried and tested Google AdWords optimization strategies now widely used in formal AdWords communication and training
- Trained hundreds of Google AdWords optimizers that service Google’s top clients
- Developed training materials and trained PPC agencies and resellers in the space that are competing for your business
- For the past four years has been independently building, optimizing, and managing accounts for advertisers of varying company sizes, goals and needs
- Authored a book Advertising on Google: The High Performance Cookbook to help other businesses run profitable campaigns.
My Google Story – AdWords Optimization Pioneer
Google AdWords Beginnings
I started my career at Google in 2002 reviewing incoming ads and keywords for policy accuracy. Within months, I was tasked with helping out incoming reps learn Google AdWords policies. I quickly graduated to more high-touch customer service, answering client emails and troubleshooting their issues. Around that time, I joined two other colleagues that were forming a Google AdWords optimization team. This did not even exist at the time. We realized that a lot of Google accounts could be improved and began providing optimization services to high-spend clients. As the AdWords product kept evolving, we developed and tested optimization strategies that are still used today widely by Google AdWords optimizers and other experts in the field.
Founding The Google AdWords Optimization Team
As an expert Google AdWords optimizer, I realized Google needed much more thorough training for our growing team of optimization specialists. I became the dedicated trainer for all incoming members of our team. For more than four years, I developed, documented, and delivered all optimization-related trainings for incoming Google customer reps. That also meant changing our strategies and materials as AdWords evolved to remain on the forefront of the latest innovations and developments. I was fortunate to travel the world with Google and help build new training programs for optimizers as we expanded internationally.
In additionto developing and running training programs, I continued to manage and optimize our very top, highest revenue clients, providing phone and in person support. Also, on an ongoing basis, I experimented with the latest Google optimization strategies and taught others what proved effective.
Teaching Googlers and Clients
I officially moved to the the training team in 2006, where I remained for my last 2 1/2 years at Google. I began increasingly working with strategic external resellers, companies such as AT&T, YellowBook, SalesForce, RHD, and many others. With a small team, I helped create training programs for our resellers and other external clients. I helped them learn the product and become Google AdWords certified. I trained sales, Google account management, and training teams that now bring and manage the long-tail business for Google AdWords. Many of these companies have specific packages and time constraints that made me realize how difficult it was to really devote oneself to an account within such constraints. When specific quota of accounts need to be created and optimized, and revenue targets come into play, it becomes hard to really focus on the client’s business goals.
Additionally, I also helped develop materials and training courses for agencies that manage AdWords top clients. I realized that both resllers and agencies need to develop aumated tools as they scaled, but this necessary part of growth and a large client base also means that less individual, human attention is paid to each account.
During my years as a Google AdWords optimizer and a trainer, I attended numerous conferences nationally and internationally to help grow Google AdWords usage and present our company and products in the best light. Throughout my time at Google, I earned numerous team awards and recognitions for my accomplishments and contributions. This generous outpour of recognition made it all the more difficult to leave the company and co-workers I dearly loved and start my own ventures.
Life After Google
After 6 1/2 years at Google it was time to branch out. My goal as an AdWords consultant is to put the valuable skills I acquired at Google to work for clients whose campaigns I can fully dedicate my efforts to. For the last five years I have been managing AdWords, Bing Ads and Facebook ads for advertisers of diverse business needs and budgets. Based on over a decade of experience managing AdWords, I authored a book with PPC strategies published by Packt Publishing and titled Advertising on Google: The High Performance Cookbook.
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